Wet Hydration vs Capri Sun · Bay Area shelf head-to-head
Wet Hydration and Capri Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capri Sun carries more Brand PowerCapri Sun is in more Bay Area grocersCapri Sun fields the deeper lineupWet Hydration sits further up the premium end
Wet Hydration
Capri Sun
16
brand power
37
3
products
22
3
categories
4
2
grocers
8
26.6¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wet Hydration▭ Capri Sun
Distribution · 30% of score8·33
W
C
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wet Hydration
no top category Capri Sun doesn’t also play in.
only Capri Sun
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wet Hydration · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wet Hydration · Capri Sun
