Wet Hydration vs Propel · Bay Area shelf head-to-head
Wet Hydration and Propel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Propel carries more Brand PowerPropel is in more Bay Area grocersPropel fields the deeper lineup
Wet Hydration
Propel
16
brand power
30
3
products
12
3
categories
2
2
grocers
3
26.6¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wet Hydration▭ Propel
Distribution · 30% of score8·13
W
P
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wet Hydration
only Propel
no top category Wet Hydration doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wet Hydration · 2
only Propel · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wet Hydration · Propel
