Wheat Thins vs Ritz · Bay Area shelf head-to-head
Wheat Thins and Ritz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritz carries more Brand PowerRitz is in more Bay Area grocersRitz fields the deeper lineup
Wheat Thins
Ritz
28
brand power
47
8
products
24
1
categories
2
11
grocers
15
89.1¢
price per oz
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wheat Thins▭ Ritz
Distribution · 30% of score46·63
W
R
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wheat Thins
no top category Ritz doesn’t also play in.
only Ritz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wheat Thins · 0
no exclusive doors — everywhere Wheat Thins is, Ritz is too.
only Ritz · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wheat Thins · Ritz
