Wheat Thins vs Triscuit · Bay Area shelf head-to-head
Wheat Thins and Triscuit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Triscuit carries more Brand PowerTriscuit is in more Bay Area grocersTriscuit fields the deeper lineup
Wheat Thins
Triscuit
28
brand power
39
8
products
18
1
categories
1
11
grocers
12
89.1¢
price per oz
88.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wheat Thins▭ Triscuit
Distribution · 30% of score46·50
W
T
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wheat Thins
no top category Triscuit doesn’t also play in.
only Triscuit
no top category Wheat Thins doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wheat Thins · 1
only Triscuit · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wheat Thins · Triscuit
