Wonder Monday vs The Father’s Table · Bay Area shelf head-to-head
Wonder Monday and The Father’s Table, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Father’s Table carries more Brand PowerThe Father’s Table is in more Bay Area grocers
Wonder Monday
The Father’s Table
11
brand power
18
3
products
5
1
categories
2
1
grocers
2
$7.99
avg price
$11.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wonder Monday▭ The Father’s Table
Distribution · 30% of score4·8
W
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wonder Monday
no top category The Father’s Table doesn’t also play in.
only The Father’s Table
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wonder Monday · 0
no exclusive doors — everywhere Wonder Monday is, The Father’s Table is too.
only The Father’s Table · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wonder Monday · The Father’s Table