Wowza vs Sun Chips · Bay Area shelf head-to-head
Wowza and Sun Chips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Chips carries more Brand PowerSun Chips is in more Bay Area grocersSun Chips fields the deeper lineup
Wowza
Sun Chips
24
brand power
32
7
products
12
4
categories
1
2
grocers
10
$6.32
avg price
$5.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wowza▭ Sun Chips
Distribution · 30% of score8·42
W
S
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Chips
no top category Wowza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wowza · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wowza · Sun Chips
