Xulo vs Guerrero · Bay Area shelf head-to-head
Xulo and Guerrero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guerrero carries more Brand PowerGuerrero is in more Bay Area grocersGuerrero fields the deeper lineup
Xulo
Guerrero
10
brand power
52
2
products
35
1
categories
2
1
subcategories
5
1
grocers
8
$14.19
avg price
$5.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Xulo▭ Guerrero
Distribution · 30% of score4·33
X
G
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xulo
no top category Guerrero doesn’t also play in.
only Guerrero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Xulo · 0
no exclusive doors — everywhere Xulo is, Guerrero is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Xulo · Guerrero