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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Bulleit Bourbon Whiskey (bulleit) · price in Bay Area · The Aisle Company

← the bourbon aisle

Bulleit Bourbon Whiskey

Bulleit Bourbon Whiskey

Bourbon · 750 ml

from

$29.99

Observed price · Bay Area

measured Sep 15 · prices update as stores are re-measured

all 1 prices

Grocer A$29.99

shelf price$29.99

sold atBerkeley Bowl

Top opportunities · where this would thrive

SF grocers that run bourbon deep but don’t carry Bulleit yet — a natural next door.

carries 31 in the category · 3 near-substitutes

See the playbook →

Gus's Community Market

carries 20 in the category · 2 near-substitutes

See the playbook →

carries 20 in the category · 3 near-substitutes

See the playbook →

Where to find it · Bay Area

2 storefronts across 1 grocer carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Spirits here.

Otokoyama Tsumami Tokubetsu Junmai Sushi Booster

otokoyama · $29.99

Roku Gin Minori Select Edition

Rye & Sons Straight Rye Whiskey 2022

rye & sons · $29.99

Elijah Craig 94PR Kentucky Straight Bourbon Whiskey

elijah craig · $29.99

St. George Spirits Valley Gin

st. george spirits · $29.99

West Cork Triple Distilled Irish Whiskey

west cork · $29.99

see the whole bourbon aisle →