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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Etto Pasta Radiatori (etto) · price in Bay Area · The Aisle Company

← the shaped pasta aisle

no image

Etto Pasta Radiatori

Shaped Pasta · 454 g

from

$8.79

Observed price · Bay Area

measured Sep 21 · prices update as stores are re-measured

all 1 prices

Grocer A$8.79

shelf price$8.79

sold atPacific Market

Top opportunities · where this would thrive

SF grocers that run shaped pasta deep but don’t carry Etto yet — a natural next door.

Rainbow Grocery Cooperative

carries 345 in the category · 9 near-substitutes

See the playbook →

carries 309 in the category · 9 near-substitutes

See the playbook →

carries 242 in the category · 2 near-substitutes

See the playbook →

Where to find it · Bay Area

2 storefronts across 1 grocer carry it · tap a pin to open the store.

Attributes

Good to knowvegetarian

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Pasta here.

Bertagni 1882 Spa Fettuccine

bertagni 1882 spa · $8.79

ARTISOLA Organic Non-GMO Chicken & Mozzarella Ravioli

artisola · $8.79

Rustichella D'abruzzo Lasagne

rustichella d'abruzzo · $8.79

Rana Chicken & Roasted Garlic Ravioli

Pastificio La Rosa Penne Pasta Gluten Free

pastificio la rosa · $8.69

Pastificio La Rosa Gluten Free Fusilli Corn & Rice Pasta

pastificio la rosa · $8.69

see the whole shaped pasta aisle →