Checking the price tag…

premium end · priced above 82% of the cereal aisle (per oz)
General Mills Original Cereal is a gluten-free option made with whole grain oats. The 8.9 oz box features a heart-shaped bowl on the packaging, emphasizing its potential to help lower cholesterol as part of a heart-healthy diet.
measured Aug 21–Sep 27 · prices update as stores are re-measured
SF grocers that run cereal deep but don’t carry General Mills yet — a natural next door.
stocked in the same aisle at the same grocers · widest co-carriage first · filed under Cereal here.






nearest neighbors by what the product is · regardless of where it sits.






20 storefronts across 8 grocers carry it · tap a pin to open the store.