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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Kewpie Mayonnaise (kewpie) · price in Bay Area · The Aisle Company

← the mayonnaise aisle

Kewpie Mayonnaise

Kewpie Mayonnaise

Mayonnaise · 17.64 fl oz

from

$6.99

Observed prices · Bay Area

measured Sep 15–Sep 21 · prices update as stores are re-measured

all 2 prices

Grocer A$6.99

Grocer B$8.59

Grocer Abest price$6.99

Grocer B$8.59

sold atMill Valley Market Target

Top opportunities · where this would thrive

SF grocers that run mayonnaise deep but don’t carry Kewpie yet — a natural next door.

Driver's Market

carries 131 in the category · 14 near-substitutes

See the playbook →

carries 116 in the category · 14 near-substitutes

See the playbook →

The Epicurean Trader

carries 74 in the category · 4 near-substitutes

See the playbook →

Where to find it · Bay Area

5 storefronts across 2 grocers carry it · tap a pin to open the store.

Attributes

StorageShelf-stable

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Condiments here.

l

Lea & Perrins The Original Worcestershire Sauce

lea & perrins · $7.99

Primal Kitchen Medium Heat Buffalo Sauce

primal kitchen · $6.99

Bachan's Gluten-Free Japanese BBQ Sauce

bachan's · $8.99

Primal Kitchen Avocado Oil Mayo

primal kitchen · $8.99

Heinz Tomato Ketchup

Heinz Organic Tomato Ketchup

see the whole mayonnaise aisle →