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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

NOW Borage Oil Softgels (now) · price in Bay Area · The Aisle Company

← the other nutritional oils aisle

NOW Borage Oil Softgels

NOW Borage Oil Softgels

Other Nutritional Oils · 60 ct

from

$17.09

Observed price · Bay Area

measured Sep 21 · prices update as stores are re-measured

all 1 prices

Grocer A$17.09

shelf price$17.09

sold atPacific Market

Top opportunities · where this would thrive

SF grocers that run other nutritional oils deep but don’t carry Now yet — a natural next door.

Mill Valley Market

carries 121 in the category · 0 near-substitutes

See the playbook →

carries 119 in the category · 0 near-substitutes

See the playbook →

Andronico's Community Markets

carries 116 in the category · 0 near-substitutes

See the playbook →

Where to find it · Bay Area

2 storefronts across 1 grocer carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Oils here.

c

l s f

Costa d'Oro Olive Oil, Extra Virgin, Classico

costa d'oro · $17.39

De Cecco Olive Oil, Extra Virgin, 100% Italian

de cecco · $17.59

Lucini Italia Olive Oil, Extra Virgin

lucini italia · $17.59

STAR Original Olive Oil

Filippo Berio Pure Olive Oil

filippo berio · $16.49

Cobram Estate Olive Oil, Extra Virgin, 100% California Select

cobram estate · $16.49

see the whole other nutritional oils aisle →