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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Pepsi Soda (pepsi) · price in Bay Area · The Aisle Company

← the cola aisle

Pepsi Soda

Pepsi Soda

Cola · 1 L

from

$3.29

Observed prices · Bay Area

measured Sep 21 · prices update as stores are re-measured

all 2 prices

Grocer A$3.29

Grocer B$4.99

Grocer Abest price$3.29

Grocer B$4.99

sold atPacific Market United Markets

Top opportunities · where this would thrive

SF grocers that run cola deep but don’t carry Pepsi yet — a natural next door.

Rainbow Grocery Cooperative

carries 145 in the category · 10 near-substitutes

See the playbook →

Sprouts Farmers Market

carries 139 in the category · 10 near-substitutes

See the playbook →

Gus's Community Market

carries 66 in the category · 15 near-substitutes

See the playbook →

Where to find it · Bay Area

3 storefronts across 2 grocers carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Soda here.

s

s

Sunkist Orange Soda

sunkist · $3.99

7UP Lime Lemon Soda, 2 L bottle

Squirt Caffeine Free Citrus Soda Thirst Quencher

squirt · $3.99

Canada Dry Caffeine Free Ginger Ale

canada dry · $3.99

Squirt Grapefruit Soda

squirt · $3.89

coca-cola · $4.39

see the whole cola aisle →