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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

ROCKY Natural Chicken (rocky) · price in Bay Area · The Aisle Company

← the whole chicken aisle

no image

ROCKY Natural Chicken

Whole Chicken · 2 lb

from

$12.19

Observed price · Bay Area

measured Sep 21 · prices update as stores are re-measured

all 1 prices

Grocer A$12.19

shelf price$12.19

sold atUnited Markets

Top opportunities · where this would thrive

SF grocers that run whole chicken deep but don’t carry Rocky yet — a natural next door.

carries 51 in the category · 4 near-substitutes

See the playbook →

Sprouts Farmers Market

carries 50 in the category · 2 near-substitutes

See the playbook →

Andronico's Community Markets

carries 45 in the category · 5 near-substitutes

See the playbook →

Where to find it · Bay Area

1 storefront across 1 grocer carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Poultry here.

Mary's Free Range Organic Ground Turkey, 93/7

mary's · $11.09

Mary's Free Range Organic Ground Chicken, 93/7

mary's · $10.59

Mary's Ducks Mary's Duck

mary's ducks · $13.99

Aidells Chicken Meatballs, Italian Style with Mozzarella Cheese, 12 oz.

aidells · $9.19

Aidells Chicken Meatballs, Teriyaki & Pineapple

aidells · $9.19

Mary's Antibiotic Free Ground Turkey, 93/7

mary's · $7.79

see the whole whole chicken aisle →