Costco · this store only
the coffee aisle at Costco
Costco carries 65 coffee products from 17 brands, led by kirkland signature (29% of its shelf).
65
products
17
brands
$33.80
avg price
76/100
launch whitespace
Who owns Costco’s shelf
brands by share of Costco’s coffee shelf.
Positioning at Costco
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)12 omitted (no oz size)Everything on the shelf
All 41 coffee products at Costco.
newman's ownNewman's Own Organics Coffee Special Blend K-Cup Pod, 80-count$24.84
starbucksStarbucks Coffee and Espresso Capsules for Nespresso Vertuo Machines 60-count Variety Pack, 100%$89.99
salestarbucksStarbucks K-Cup Coffee Pods 72ct, Limited Edition Holiday Blend Medium Roast Coffee, 100% Arabica$44.77
starbucksStarbucks Mocha Frappuccino Chilled Coffee, 9.5 fl oz, 15-count$27.36
salestarbucksStarbucks Pike Place Medium Roast Single Cup Coffee K-Cup Pod, 72-count$44.77
starbucksStarbucks Pike Place Roast Coffee, Medum Roast, Ground, 32 oz$24.87
starbucksStarbucks Unsweetened Iced Coffee, 48 fl oz, 2-count$11.18
kirkland signatureKirkland Signature Coffee Organic Breakfast Blend K-Cup Pod, 120-count$49.75
kirkland signatureKirkland Signature Coffee Organic French Roast K-Cup Pod, 120-count$49.75
kirkland signatureKirkland Signature Coffee Organic Pacific Bold K-Cup Pod, 120-count$49.75
kirkland signatureKirkland Signature Coffee Organic Summit Roast K-Cup Pod, 120 count$49.75
kirkland signatureKirkland Signature Colombian Coffee, Dark Roast, 3 lbs$26.11
kirkland signatureKirkland Signature Colombian Cold Brew Coffee, 11 fl oz, 12-count$21.01
kirkland signatureKirkland Signature Colombian Supremo Coffee, Whole Bean, 3 lbs$24.87
kirkland signatureKirkland Signature Decaffeinated Coffee, Dark Roast, 3 lbs$28.35
kirkland signatureKirkland Signature House Blend Whole Bean Coffee, Medium Roast, 2.5 lbs$23.00
kirkland signatureKirkland Signature Medium Roast Coffee, 40 oz$23.00
kirkland signatureKirkland Signature Whole Bean Coffee, French Roast, 2.5 lbs$23.37
four sigmaticFour Sigmatic Focus Organic Ground Coffee, Dark Roast, 26 oz$23.62
peet's coffeePeet's Coffee Major Dickason's Blend Coffee, Dark Roast, Whole Bean, 2 lbs$26.73
peet's coffeePeet's Coffee Major Dickason’s K-Cup Coffee Pods, 80-count$59.70
salepeet's coffeePeet's Coffee Nespresso Compatible Aluminum Capsules, 80 count$49.75
peet's coffeePeet's Organic Dark French Roast Ground Coffee, 32 oz$27.36
lavazzaLavazza Espresso Coffee Medium Roast K-Cup Pod, 80-count$55.97
