Reading the shelf…
Kirkland Signature is a grocery brand known for its high-quality beef and pork products. The brand offers a variety of cuts, including USDA Choice and USDA Prime beef options, as well as pork belly. Kirkland Signature is recognized for its commitment to providing premium meats at competitive prices.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Kirkland Signature is exclusive to Costco by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Costco. store brands sell in one chain by design, which caps this.
416 products in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are Kirkland Signature (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Kirkland Signature · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Kirkland Signature product in stock, cheapest first.








































1 storefront across 1 grocer carry it · tap a pin to open the store.
spans 108 categories. how many categories the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 24% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.