Kirkland Signature vs Mollie Stone's · Bay Area shelf head-to-head
Kirkland Signature and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's is in more Bay Area grocersKirkland Signature fields the deeper lineupMollie Stone's sits further up the premium end
Kirkland Signature
Mollie Stone's
49
brand power
52
416
products
114
108
categories
31
1
grocers
5
50.8¢
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kirkland Signature▭ Mollie Stone's
Distribution · 30% of score4·21
K
exclusive to Costco·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kirkland Signature · 1
only Mollie Stone's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kirkland Signature · Mollie Stone's
