Kirkland Signature vs Good & Gather · Bay Area shelf head-to-head
Kirkland Signature and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather is in more Bay Area grocersGood & Gather fields the deeper lineup
Kirkland Signature
Good & Gather
49
brand power
52
416
products
493
108
categories
71
1
grocers
2
$24.23
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kirkland Signature▭ Good & Gather
Distribution · 30% of score4·8
K
G
exclusive to Costco·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kirkland Signature · 1
only Good & Gather · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kirkland Signature · Good & Gather
