Kirkland Signature vs Market Pantry · Bay Area shelf head-to-head
Kirkland Signature and Market Pantry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kirkland Signature fields the deeper lineup
Kirkland Signature
Market Pantry
49
brand power
48
416
products
130
108
categories
43
1
grocers
1
$24.23
avg price
$4.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kirkland Signature▭ Market Pantry
Distribution · 30% of score4·4
K
M
exclusive to Costco·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Market Pantry
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kirkland Signature · Market Pantry