Costco · this store only
the dried fruits aisle at Costco
Costco carries 33 dried fruits products from 16 brands, led by kirkland signature (27% of its shelf).
33
products
16
brands
$14.58
avg price
75/100
launch whitespace
Who owns Costco’s shelf
brands by share of Costco’s dried fruits shelf.
Positioning at Costco
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)7 omitted (no oz size)Everything on the shelf
All 23 dried fruits products at Costco.
ocean sprayOcean Spray, Craisins Whole Dried Cranberries, 64 oz$12.43
kirkland signatureKirkland Signature Dried Mangoes, Sweetened, 35 oz$11.18
kirkland signatureKirkland Signature Organic Dried Bluberries, 20 oz.$14.67
kirkland signatureKirkland Signature Organic Dried Mangoes, 2.5 lbs$24.87
kirkland signatureKirkland Signature Organic Dried Pineapple Tidbits, 26 oz$15.41
kirkland signatureKirkland Signature, Sunsweet Whole Dried Plums, 3.5 lbs$12.43
sun-maidSun-Maid Organic California Sun-Dried Raisins, 2 lbs, 2-count$14.29
solely: fruit jerkySolely Organic Fruit Jerky Variety Pack, 0.8 oz, 16-count$21.14
made in natureMade In Nature USDA Organic Goji Berries, 20 oz$15.91
nature's gardenNature's Garden Probiotic Dried Apricots, 32 oz$19.89
nutty and fruityNutty & Fruity Pineapple with Chili, 20 oz$13.67
sunny fruitSunny Fruit Dried Apricots, 32 oz$19.39
sunny fruitSunny Fruit Organic Sun-Dried Figs, 40 oz$12.93
salevoluptaVolupta Premium Freeze Dried Strawberries, 5 oz$9.32
terra delyssaTerra Delyssa Organic Deglet Noor Dates, 44 oz$11.18
tropical fieldsTropical Fields Dried Peaches, 14.11 oz$13.30
tropical fieldsTropical Fields Dried Pink Guava, 24 oz$21.14
tropical fieldsTropical Fields Freeze Dried Mango, 6 oz$12.30
trainaTraina Nature's 5 Dried Sliced Fruits, 20 oz$9.91
hadley date gardensHadley Organic Dates, 2.5 lbs$10.31
datepac llcSun Date Organic Fancy Large Medjool Dates, 2 lbs$12.30
whitney jordanWhitney Jordan Dried Persimmon Slices, 16 oz$12.40
wholeberryWholeberry Dried Passion Fruit Snack Rounds, 12 oz$14.42
