Safeway · this store only
the bread aisle at Safeway
Safeway carries 40 bread products from 15 brands, led by thomas’ (18% of its shelf).
40
products
15
brands
$5.61
avg price
66/100
launch whitespace
Who owns Safeway’s shelf
brands by share of Safeway’s bread shelf.
Positioning at Safeway
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)11 omitted (no ct size)Everything on the shelf
All 40 bread products at Safeway.
salepepperidge farmPepperidge Farm Jewish Rye & Pumpernickel Deli Swirl Bread$4.99
signature selectSignature SELECT French Bread$2.69
signature selectSignature SELECT Plain English Muffins$2.99
thomas’Thomas’ 10 ct, Cinnamon Raisin, Bagels, 15 oz$6.99
thomas’Thomas’ 6 ct, Cinnamon Raisin, English Muffin, English Muffins, 13 oz$6.99
thomas’Thomas’ 6 ct, Light Multi-Grain, English Muffins, 100 Calories, 12 oz$6.99
thomas’Thomas’ 6 ct, Original, English Muffins, Kosher, English Muffins, 13 oz$6.99
thomas’Thomas’ 6 ct, Plain, Bagels, 9g Protein, Kosher, Original Bagels, 18 oz$5.99
thomas’Thomas’ 6 ct, Sourdough, English Muffins, 12 oz$6.99
thomas’Thomas’ Blueberry Bagels, Kosher$5.99
sun-maidSun-Maid Cinnamon Swirl Raisin Bread$5.99
artesanoArtesano Bakery Bread, Sourdough Sandwich Bread, 20 oz$5.59
sara leeSara Lee 100% Whole Wheat, Bread, 13g Whole Grain, Sandwich Bread, 20 oz$4.99
sara leeSara Lee Delightful Multi-Grain Bread, 45 Calories, 20 oz$5.99
salesara leeSara Lee Honey Butter Bread, Half Loaf$1.99
sara leeSara Lee Honey Wheat, Bread, Sandwich Bread, 20 oz$4.99
salesara leeSara Lee White, Bread, Half Loaf, 12 oz$1.99
saleking's hawaiianKing's Hawaiian Original Hawaiian Sweet Rolls$5.99
izzio artisan bakeryIzzio Artisan Bakery Everything Sourdough$7.99
izzio artisan bakeryIzzio Artisan Bakery Power Grains Sourdough 24oz Sliced 1/2" T&S$7.99
izzio artisan bakeryIzzio Artisan Bakery Rustic Italian Sourdough Boule$7.99
izzio artisan bakeryIzzio Artisan Bakery San Francisco Style Sourdough$7.99
izzio artisan bakeryIzzio Artisan Bakery Sourdough, Rustic Potato$7.99
izzio artisan bakeryIzzio Artisan Bakery Sourdough, San Francisco Style$5.99