Safeway · this store only
the desserts aisle at Safeway
Safeway carries 36 desserts products from 12 brands, led by signature select (17% of its shelf).
36
products
12
brands
$8.59
avg price
36/100
launch whitespace
Who owns Safeway’s shelf
brands by share of Safeway’s desserts shelf.
Positioning at Safeway
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
1 omitted (no image)Everything on the shelf
All 36 desserts products at Safeway.
salejell-oJell-O Original Chocolate Vanilla Swirls Refrigerated Pudding Cup Snacks$3.99
signature selectSignature SELECT Cherry Topped Colossal Cheesecake Slice$4.99
signature selectSignature SELECT Colossal Chocolate Cheesecake Slice$4.99
signature selectSignature SELECT Fresh Strawberry Parfait Cup$4.99
signature selectSignature SELECT New York Style Colossal Slice Cheesecake$4.99
signature selectSignature SELECT Parfait Cup Tres Leches With Strawberry$4.99
signature selectSignature SELECT Variety Cheesecake, Everyday Classics$10.99
overjoyedOverjoyed Cheesecake, Chocolate Lovers, Variety$22.99
overjoyedOverjoyed Dessert Shells$2.99
overjoyedOverjoyed Harvest Variety Assorted Cheesecake$22.99
overjoyedOverjoyed Madeleine & Brownie Duet Bites$8.99
overjoyedOverjoyed Variety Cheesecake, Ultimate Delights$22.99
salesara leeSara Lee Classic Cheesecake$7.99
leonard novelty bakeryLeonard Novelty Bakery Raspberry Linzer Tarts$8.99
bob evans farmsBob Evans Farms Glazed Apples$5.99
ines rosales usa llcInes Rosales USA LLC Cinnamon Olive Oil Tortas$10.99
the father’s tableThe Father’s Table Cheesecake, New York Style$10.99
safewaySafeway Cheese Cake Slice$4.99
larommeLaromme Rugelach Cinnamon, Fresh$11.99
krunchy meltsKrunchy Melts Meringues, Chocolate Chip$6.99
tasteeTastee Caramel Apple$1.99
9" Artisan Fresh Fruit Tart$23.99
Apple Fritters$6.99
Brookies$6.99
