overjoyed
Overjoyed is a grocery brand specializing in indulgent desserts and treats, designed to elevate everyday occasions. The brand offers a variety of products including cheesecakes, French macarons, and madeleines, as well as decorative items like candles and seasonal gifts. Overjoyed aims to inspire joy and celebration through its colorful and tasty offerings.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
41 products in the catalog. how deep the product line is (saturating).
spans 13 categories · 21 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Overjoyed (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Overjoyed · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Overjoyed in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Overjoyed product in stock, cheapest first.
Sold at
Where to find Overjoyed · Bay Area
18 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Overjoyed in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Overjoyed· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Overjoyed Mini Palmier Cookies · its most-distributed SKU (2 doors) in Other Cookies, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
