Overjoyed vs Mollie Stone's · Bay Area shelf head-to-head
Overjoyed and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineup
Overjoyed
Mollie Stone's
46
brand power
52
41
products
114
13
categories
31
21
subcategories
32
2
grocers
5
$6.08
price per item
$12.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Overjoyed▭ Mollie Stone's
Distribution · 30% of score8·21
O
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Overjoyed · 1
only Mollie Stone's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Overjoyed · Mollie Stone's
