Overjoyed vs Sugar Bowl Bakery · Bay Area shelf head-to-head
Overjoyed and Sugar Bowl Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Bowl Bakery is in more Bay Area grocersOverjoyed fields the deeper lineupOverjoyed sits further up the premium end
Overjoyed
Sugar Bowl Bakery
46
brand power
49
41
products
16
13
categories
5
21
subcategories
5
2
grocers
16
$8.58
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Overjoyed▭ Sugar Bowl Bakery
Distribution · 30% of score8·67
O
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugar Bowl Bakery
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Overjoyed · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Overjoyed · Sugar Bowl Bakery
