just desserts
Just Desserts is a premium dessert brand known for its hand-crafted, scratch-baked cakes, brownies, and cupcakes. Established over 40 years ago in San Francisco, the brand emphasizes quality by using kitchen pantry ingredients and offers a range of vegan options. Just Desserts has expanded its offerings to include organic products, maintaining its tradition of artisan-inspired baking.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Just Desserts (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Just Desserts · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Just Desserts in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Just Desserts product in stock, cheapest first.
Sold at
Find Just Desserts online
Where to find Just Desserts · Bay Area
Opportunities
New doors · no Just Desserts in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Just Desserts· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Just Desserts Cookies & Cream Cupcake · its most-distributed SKU (8 doors) in Cupcakes, the biggest opening. The closest open door is United Markets · 2 rivals already on that shelf.
