Just Desserts vs Abe's · Bay Area shelf head-to-head
Just Desserts and Abe's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerJust Desserts is in more Bay Area grocersAbe's fields the deeper lineupJust Desserts sits further up the premium end
Just Desserts
Abe's
39
brand power
51
14
products
31
2
categories
5
3
subcategories
5
12
grocers
9
$1.05
price per oz
61.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Desserts▭ Abe's
Distribution · 30% of score50·38
carried in 12 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Brownies1 vs 2 SKUs
only Just Desserts
no top category Abe's doesn’t also play in.
only Abe's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Desserts · Abe's
