Just Desserts vs Rubicon · Bay Area shelf head-to-head
Just Desserts and Rubicon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rubicon carries more Brand PowerRubicon is in more Bay Area grocersRubicon fields the deeper lineupJust Desserts sits further up the premium end
Just Desserts
Rubicon
39
brand power
47
14
products
25
2
categories
1
3
subcategories
2
12
grocers
15
$1.05
price per oz
71.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Desserts▭ Rubicon
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Desserts
only Rubicon
no top category Just Desserts doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Desserts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Desserts · Rubicon
