Just Desserts vs Mollie Stone's · Bay Area shelf head-to-head
Just Desserts and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerJust Desserts is in more Bay Area grocersMollie Stone's fields the deeper lineup
Just Desserts
Mollie Stone's
39
brand power
52
14
products
114
2
categories
31
3
subcategories
32
12
grocers
5
$1.05
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Desserts▭ Mollie Stone's
Distribution · 30% of score50·21
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Desserts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Desserts · Mollie Stone's
