Safeway · this store only
the frozen meals aisle at Safeway
Safeway carries 40 frozen meals products from 16 brands, led by p.f. chang's (20% of its shelf).
40
products
16
brands
$7.55
avg price
63/100
launch whitespace
Who owns Safeway’s shelf
brands by share of Safeway’s frozen meals shelf.
Positioning at Safeway
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)10 omitted (no oz size)Everything on the shelf
All 40 frozen meals products at Safeway.
red'sRed's Burrito, Steak & Cheddar$3.99
salebibigoBibigo Frozen Chicken & Vegetable Japchae Noodles$4.61
salebibigoBibigo Frozen Chicken & Vegetable Steamed Dumplings$4.99
salebibigoBibigo Frozen Mini Wontons Chicken & Vegetable Dumplings$8.99
salemarie callender'sMarie Callender's Sweet & Citrusy Orange Chicken Bowl, Frozen Meal$5.59
signature selectSignature SELECT Orange Chicken, Family Size$14.99
salehealthy choiceHealthy Choice Cafe Steamers Beef Teriyaki, Frozen Meal$4.99
salehealthy choiceHealthy Choice Simply Steamers Chicken Fried Rice, Frozen Meal$4.99
el montereyEl Monterey Bean & Cheese Burritos$9.99
el montereyEl Monterey Beef & Bean Burritos$9.99
saleel montereyEl Monterey Signature Shredded Steak, Cheese & Rice Burrito$1.99
salebanquetBanquet Sweet & Sour Chicken, Frozen Meal$2.69
salep.f. chang'sP.F. Chang's Home Menu Beef and Broccoli Bowl, Frozen Meal$5.99
salep.f. chang'sP.F. Chang's Home Menu Beef and Broccoli Skillet Meal, Frozen Dinner$9.99
salep.f. chang'sP.F. Chang's Home Menu Chicken Lo Mein Noodle Bowl, Frozen Meal$5.99
salep.f. chang'sP.F. Chang's Home Menu Chicken Lo Mein Skillet Meal, Frozen Dinner$9.99
salep.f. chang'sP.F. Chang's Home Menu Crispy Sesame Chicken, Frozen Food$9.99
salep.f. chang'sP.F. Chang's Home Menu General Chang's Chicken Skillet Meal, Frozen Dinner$9.99
salep.f. chang'sP.F. Chang's Home Menu Honey Chicken, Frozen Food$9.99
salep.f. chang'sP.F. Chang's Home Menu Orange Chicken Skillet Meal, Frozen Dinner$9.99
saleinnovasianInnovAsian Crispy Honey Chicken, Frozen Multi-Serve Entrée$9.99
saleinnovasianInnovAsian General Tso's Chicken, Frozen Multi-Serve Entrée$9.99
saleinnovasianInnovAsian Orange Chicken, Frozen Multi-Serve Entrée$9.99
saleinnovasianInnovAsian Sweet & Sour Chicken, Frozen Multi-Serve Entrée$9.99
