Safeway · this store only
the juice aisle at Safeway
Safeway carries 114 juice products from 31 brands, led by ocean spray (11% of its shelf).
114
products
31
brands
$5.03
avg price
57/100
launch whitespace
Who owns Safeway’s shelf
brands by share of Safeway’s juice shelf.
Positioning at Safeway
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)15 omitted (no fl oz size)Everything on the shelf
All 114 juice products at Safeway.
salesimplySimply Fruit Punch Juice Drink Bottle$4.60
salesimplySimply Lemonade Bottle$2.99
salesimplySimply Lemonade Bottle$4.60
salesimplySimply Lemonade with Blueberry Bottle$4.60
simplySimply Lemonade with Raspberry Bottle$2.99
salesimplySimply Lemonade with Raspberry Bottle$4.60
salesimplySimply Lemonade with Raspberry Bottle$5.99
salesimplySimply Lemonade with Strawberry Bottle$4.60
salesimplySimply Limeade Bottle$4.60
salesimplySimply Peach Juice Drink Bottle$4.60
salesimplySimply Pulp-Free Orange Juice Bottle$4.69
salesimplySimply Strawberry Juice Drink$4.60
salesan pellegrinoSan Pellegrino Pomegranate & Orange$8.79
salemartinelli'sMartinelli's 100% Juice, Apple Mango, Sparkling, 4 Pack$7.99
martinelli'sMartinelli's Sparkling Blush Juice$5.99
salestarbucksStarbucks Refresher Strawberry Acai Lemonade$5.76
o organicsO Organics Lemonade, from Organic Concentrate$4.69
o organicsO Organics Lemonade, Mango$4.69
o organicsO Organics Lemonade, Strawberry$4.69
signature selectSignature SELECT Lemonade$2.99
signature selectSignature SELECT Lemonade$2.99
signature selectSignature SELECT Lemonade$2.99
salesignature selectSignature SELECT Lemonade, Original$1.99
signature selectSignature SELECT Lemonade, Pink$2.99
