Target · this store only
the juice aisle at Target
Target carries 94 juice products from 33 brands, led by capri sun (7% of its shelf).
94
products
33
brands
$6.46
avg price
60/100
launch whitespace
Who owns Target’s shelf
brands by share of Target’s juice shelf.
Positioning at Target
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)12 omitted (no fl oz size)Everything on the shelf
All 94 juice products at Target.
simplySimply Fruit Punch Juice Drink Bottle$2.99
simplySimply Lemonade Bottle$2.99
simplySimply Lemonade with Blueberry Bottle$2.99
simplySimply Lemonade with Strawberry Bottle$2.99
simplySimply Peach Juice Drink Bottle$2.99
simplySimply Pulp-Free Orange Juice Bottle$5.69
simplySimply Watermelon Juice Drink Bottle$2.99
doleDole Pineapple Light Juice Drink$5.99
salesan pellegrinoSan Pellegrino Italian Sparkling Drink Aranciata Rossa$6.99
salesan pellegrinoSan Pellegrino Italian Sparkling Drink Limonata$6.99
martinelli'sMartinelli's Sparkling Cider$4.99
r.w. knudsen familyR.W. Knudsen Family Organic Beet Juice$7.99
r.w. knudsen familyR.W. Knudsen Family Organic Just Pineapple 100% Juice$7.99
r.w. knudsen familyR.W. Knudsen Family Organic Prune Juice$8.69
r.w. knudsen familyRW Knudsen Family Organic Passion Fruit 100% Juice$9.99
r.w. knudsen familyRW Knudsen Family Organic Pineapple Cranberry 100% Juice$9.99
r.w. knudsen familyRW Knudsen Family Organic Pink Guava Dragon Fruit Juice$9.99
starbucksStarbucks Lime Watermelon Refreshers Concentrate$11.99
salelakewood organicLakewood Organic Mango Juice Blend$6.99
salelakewood organicLakewood Organic Pure Cranberry Juice$13.99
lakewood organicLakewood Organic Pure Pineapple Juice$9.99
salelakewood organicLakewood Organic Pure Pomegranate Juice$11.99
lakewood organicLakewood Pressed Juice, Organic, Pure Tart Cherry$13.99
vita cocoVita Coco Coconut Water, The Original$11.99
