Whole Foods Market · South of Market
399 4th St, San Francisco, CA 94107
Store footprint · satellite
Full-size supermarket
≈ 38,212 sq ft · about 0.88 acres
- Measurement
- Building outline
- Source
- OpenStreetMap
- Confidence
- Approximate
- Size rank
- #7 of 66 by size
Larger than 89% of 66 SF stores measured
Estimated from the nearest building outline near the storefront — the aerial above is shown as evidence.
This store
This Whole Foods Market on 4th Street in San Francisco is a bustling hub for grocery shopping in the heart of the city. It has a warehouse-like feel and is known for its steady foot traffic and clean environment, despite occasional issues with stock and security.
What shoppers say · 2,237 reviews
Reviews are mixed, with some praising the helpfulness and friendliness of the staff, particularly in the deli and floral departments. However, there are consistent complaints about the staff's demeanor, with some customers feeling rushed or unwelcome. Security concerns and issues with product availability, like ice cream, are also noted.
What they carry
The store offers a diverse range of products with a focus on fresh departments such as Meat & Seafood, Produce, and Breads & Bakery. It carries a significant portion of private-label goods and often features sales, appealing to budget-conscious shoppers. The average product price suggests a mid to upper-tier pricing strategy.
South of Market · the neighborhood
The South of Market (SoMa) neighborhood is a vibrant, urban area known for its mix of residential and commercial spaces. It is close to major transit lines and is a short distance from downtown San Francisco, making it a convenient location for both locals and commuters. The area sees a mix of weekday business traffic and weekend leisure visitors, contributing to its dynamic atmosphere.
Who shops here
Shoppers at this Whole Foods likely include urban professionals and residents from the surrounding SoMa area who value convenience and a wide selection of fresh foods. They may appreciate the store's central location and the availability of organic and specialty products. However, they also expect high service standards and may be sensitive to customer service issues, as reflected in the reviews.
On the shelves here
862 products in stock · 50 aisles · last checked Sep 7A read of this South of Market store specifically — Whole Foods stocks a different shelf store to store.
Meat & Seafood
160 in stock
Produce
110 in stock
Breads & Bakery
89 in stock
Dairy, Cheese & Eggs
88 in stock
Pantry
49 in stock
Snack Foods
49 in stock
Beverages
45 in stock
Deli & Prepared Foods
45 in stock
Frozen Foods
30 in stock
Seafood
14 in stock
Shop Whole Foods Market by aisle
every product on the shelf, by category · filter, sort, and browse the full assortment.
Where it is
Nearby competition
Whole Foods Market on 4th Street differentiates itself by offering a broad assortment of fresh departments and private-label goods, appealing to both quality-focused and budget-conscious shoppers. Unlike nearby specialty stores like Luke's Local and Gus's Community Market, Whole Foods provides a more comprehensive one-stop shopping experience with a mid to upper-tier pricing strategy. Additionally, its central location and larger format contrast with the bulk-buying focus of Costco, making it more convenient for urban shoppers seeking variety and quality.
Also nearby · grocers we don't track