-196
-196 runs 3 products across 2 categories, stocked in a single Bay Area grocer. Its biggest footprint is ready-to-drink cocktails, at 4% of the shelf. A niche presence · Brand Power 31/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are -196 (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as -196 · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every -196 product in stock, cheapest first.
Sold at
Where to find -196 · Bay Area
2 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show -196· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with -196 Lemon Zero Sugar Vodka Seltzer · its most-distributed SKU (1 door) in Canned Vodka Cocktails, the biggest opening. The closest open door is Safeway · 3 rivals already on that shelf.