-196 vs Salt Point · Bay Area shelf head-to-head
-196 and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point is in more Bay Area grocersSalt Point fields the deeper lineup
-196
Salt Point
31
brand power
27
3
products
7
2
categories
3
1
grocers
2
$3.32
avg price
$10.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ -196▭ Salt Point
Distribution · 30% of score4·8
-
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only -196
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only -196 · 0
no exclusive doors — everywhere -196 is, Salt Point is too.
only Salt Point · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: -196 · Salt Point