4th & Heart at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
4th & Heart is a brand specializing in ghee, a type of clarified butter known for its rich, creamy texture and gut-friendly properties.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Original Ghee in Ghee.
Falletti Foods stocks ghee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is ghee: Falletti Foods stocks only 4 there, so 4th & Heart Original Ghee stands out rather than blending in.
Falletti Foods merchandises 1 of the 1 category the brand sells.
grass-fed, non-gmo, pasture-raised against the store's assortment lean.
an established national brand with proven demand.
enters a thin ghee shelf as a point of difference.
The full runway
Every category 4th & Heart plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
What to bring to expand
4th & Heart’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
