4th & heart
4th & Heart is a brand specializing in ghee, a type of clarified butter known for its rich, creamy texture and gut-friendly properties. Made from grass-fed, pasture-raised butter sourced from New Zealand and Australia, their ghee is lactose-free and features a high smoke point, making it suitable for various cooking methods. The brand offers a range of ghee products, including flavored varieties and convenient formats like jars, sticks, and sprays.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are 4th & Heart (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as 4th & Heart · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to 4th & Heart in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every 4th & Heart product in stock, cheapest first.
Sold at
Where to find 4th & Heart · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show 4th & Heart· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with 4th & Heart Ghee Clarified Butter Himalayan Pink Salt · its most-distributed SKU (8 doors) in Ghee, the biggest opening. The closest open door is The Epicurean Trader.