Reading the shelf…
Aah! Bisto runs 2 products across 1 category, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is sauces, at <1% of the shelf. A niche presence · Brand Power 10/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Aah! Bisto (full bar = 100% of the shelf), grouped by department.
every Aah! Bisto product in stock, cheapest first.
4 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Aah! Bisto· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with World Market Bisto Beef Gravy Granules Can · its most-distributed SKU (1 door) in Gravy Mix, the biggest opening. The closest open door is Andronico's Community Markets.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$6.99 average price. where it sits on price · context, not scored into Brand Power.
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Aah! Bistothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Aah! Bisto sells it elsewhere but has no SKU here.