Aidells at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Aidells is a premium food brand known for its artisanal sausages and meatballs, founded in 1983 by Chef Bruce Aidells in San Leandro, California.
It’s already on the shelf here, with 9 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Chicken Meatballs, Italian Style with Mozzarella Cheese, 12 oz. in Chicken Meatball.
Falletti Foods stocks chicken meatball thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is chicken meatball: Falletti Foods stocks only 1 there, so Aidells Chicken Meatballs, Italian Style with Mozzarella Cheese, 12 oz. stands out rather than blending in.
Falletti Foods merchandises 5 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
enters a thin chicken meatball shelf as a point of difference.
The full runway
Every category Aidells plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 11 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Aidells’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
