Aidells at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Aidells is a premium food brand known for its artisanal sausages and meatballs, founded in 1983 by Chef Bruce Aidells in San Leandro, California.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 new door to enter, replicated across all 2 stores.
Pacific Market merchandises 3 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Aidells plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (2/2 SKUs).
How it prices
Where it would price in breakfast sausage. Each dot is a product on the shelf, by its cost per oz (hover for which). Aidells (orange) sits below the shelf.
What to bring to expand
Aidells’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
