Reading the shelf…
Albers runs 5 products across 2 categories, stocked in 6 of 24 Bay Area grocers. Its biggest footprint is baking ingredients, at 1% of the shelf. A niche presence · Brand Power 23/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Albers (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Albers · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Albers in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Albers product in stock, cheapest first.
13 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area stores already carrying Albersthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Albers sells it elsewhere but has no SKU here.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 4% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.