Alec's Ice Cream at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Alec's Ice Cream is a brand specializing in premium ice cream products made with A2 dairy and clean, thoughtfully sourced ingredients.
Alec's Ice Cream isn’t on Driver's Market’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Driver's Market merchandises 2 of the 2 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Alec's Ice Cream plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Alec's Ice Cream’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
