Alexian at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Alexian is a specialty food brand known for its gourmet pates and meat spreads.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Earthy Mushroom Vegan Pate in Pates And Meat Spreads.
United Markets stocks pates and meat spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is pates and meat spreads: United Markets stocks only 9 there, so Alexian Earthy Mushroom Vegan Pate stands out rather than blending in.
United Markets merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin pates and meat spreads shelf as a point of difference.
The full runway
Every category Alexian plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in pates and meat spreads. Each dot is a product on the shelf, by its cost per oz (hover for which). Alexian (orange) sits well above the shelf.
What to bring to expand
Alexian’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →