Almond Breeze at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Almond Breeze is a brand specializing in almond-based milk alternatives, offering a variety of almondmilk products that are dairy-free, lactose-free, and vegan.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Original Almondmilk in Almond Milk.
Community Market CA stocks almond milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
The more differentiated opening is almond milk: Community Market CA stocks only 10 there, so Almond Breeze Original Almondmilk stands out rather than blending in.
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin almond milk shelf as a point of difference.
The full runway
Every category Almond Breeze plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 17 SKUs. Room to widen the line.
How it prices
Where it would price in almond milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Almond Breeze (orange) sits below the shelf.
What to bring to expand
Almond Breeze’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
