Reading the shelf…
Three Trees is a brand specializing in organic, plant-based milk alternatives, known for their high-quality ingredients and clean formulations. Their products include almond, soy, and oat milks, which are free from gums, oils, and artificial additives, offering a rich and natural taste. The brand emphasizes using a higher quantity of nuts in their almond milks, resulting in a creamier texture compared to other brands.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Three Trees (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Three Trees · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Three Trees in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Three Trees product in stock, cheapest first.












Bay Area stores already carrying Three Treesthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 89% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 14 grocers carry it · tap a pin to open the store.
open here: Bottled Milk Tea, Oat Milk, Soy Milk
open = the store meaningfully carries that category (real depth, not a token SKU) and Three Trees sells it elsewhere but has no SKU here.