Three Trees at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Three Trees is a brand specializing in organic, plant-based milk alternatives, known for their high-quality ingredients and clean formulations.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter.
Lead with Pistachio Milk, 10.5g Protein per Bottle, Unsweetened in Other Milk Alternatives.
United Markets stocks other milk alternatives thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is other milk alternatives: United Markets stocks only 4 there, so Three Trees Pistachio Milk, 10.5g Protein per Bottle, Unsweetened stands out rather than blending in.
United Markets merchandises 5 of the 5 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin other milk alternatives shelf as a point of difference.
The full runway
Every category Three Trees plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in other milk alternatives. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Three Trees (orange) sits below the shelf.
What to bring to expand
Three Trees’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
