Three Trees vs Malk · Bay Area shelf head-to-head
Three Trees and Malk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineup
Three Trees
Malk
45
brand power
59
12
products
22
4
categories
6
5
subcategories
8
14
grocers
18
31.7¢
price per fl oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Three Trees▭ Malk
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy Alternatives2 vs 1 SKUs
only Three Trees
only Malk
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Three Trees · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Trees · Malk
