Three Trees vs Elmhurst · Bay Area shelf head-to-head
Three Trees and Elmhurst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerThree Trees is in more Bay Area grocersElmhurst fields the deeper lineupThree Trees sits further up the premium end
Three Trees
Elmhurst
45
brand power
53
12
products
24
4
categories
5
5
subcategories
6
14
grocers
12
31.7¢
price per fl oz
28.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Three Trees▭ Elmhurst
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Plant-Based Milk1 vs 4 SKUs
only Three Trees
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Three Trees · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Trees · Elmhurst
