Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Almond Breeze is a brand specializing in almond-based milk alternatives, offering a variety of almondmilk products that are dairy-free, lactose-free, and vegan.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 3 stores.
Lead with Dairy-Free Vanilla Almondmilk in Almond Milk.
Woodlands stocks almond milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
Woodlands merchandises 1 of the 1 category the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
Every category Almond Breeze plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 17 SKUs. Room to widen the line.
Where it would price in almond milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Almond Breeze (orange) sits below the shelf.
Almond Breeze’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →

5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.