Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Aloha Fresh Macadamias isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Honey Salted Macadamia Nuts in Macadamia Nuts.
United Markets stocks macadamia nuts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries salts in real depth, 35 SKUs against a fleet median of 17, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is macadamia nuts: United Markets stocks only 3 there, so Aloha Fresh Macadamias Honey Salted Macadamia Nuts stands out rather than blending in. Lead with the macadamia nuts, and position the salts as a finishing or gift item.
United Markets merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin macadamia nuts shelf as a point of difference.
Every category Aloha Fresh Macadamias plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Aloha Fresh Macadamias’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →